About Us
A Higher Standard is a media company founded with a focus on ushering in a new era of content. We strive to create winning teams, support talented people, and together, create media for audiences across the globe to enjoy.
We believe in honesty and integrity and that something as simple as creating safe, collaborative environments allows creativity to flow freely and the art of storytelling to flourish.
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A Higher Standard was founded by Jeffrey Greenstein, who rose through the ranks at Millennium Media becoming President of the indie studio and President of International Sales & Distribution prior, in April 2015, during his near 15 year tenure.
Overseeing sales and distribution of all the company’s productions he’s handled over 70 films that have grossed upwards of $2 Billion in worldwide box office, including the Expendables franchise, the ‘Has Fallen’ franchise, the Mechanic franchise and the recent #1 box office hit, The Hitman’s Bodyguard.
Greenstein is a graduate of the University of Central Florida – College of Business Administration, where he majored marketing with a concentration in sales.
Prior to entering the film business, he worked as an Assistant Trainer for the Anthony Robbins Foundation, owned and published a professional development magazine for young professionals, and owned and operated a commercial carpet cleaning company he started at the age of 19.
Jeffrey Greenstein
Founder & CEO
Head of Development
Thayer Juergens is a producer and development executive with a decade of experience in the entertainment industry who has helped package and sell projects to Peacock, Disney+, MGM+, Amazon, and Twentieth Century Television. Before joining A Higher Standard, he served as Director of Development at Maniac Productions where he managed their studio deal with Blumhouse Television.
Prior to Maniac, he worked at Millennium Media where he contributed to such films as The Protégé, The Hitman’s Wife’s Bodyguard, Jolt, Till Death, and The Outpost. In addition to his executive experience, he also recently produced the independent feature film Junkie, which shot in Atlanta and Los Angeles last year.
His early career was in NYC at NBCUniversal, A&E, and HBO where for several years he coordinated marketing campaigns for shows such as Silicon Valley, Westworld, and Game of Thrones.
Thayer holds an MFA in Producing from the American Film Institute Conservatory where he graduated in 2019. He earned his bachelor’s degree in theatre, English, and political science at Case Western Reserve University.